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The European Route of Historic Theatres Conference 2014 took place in Warsaw (Poland) on 28 April 2015.

Preceding and following the conference day, there were meetings of the theatre managers and city representatives on the various itineraries of the European Route, of the museum representatives, and the Route managers.

The topic of the conference was: 
"How to reach audiences (and make them come)"


09:00 Registration 



09:30 Welcome addresses 

Monika Żytkowiak, Theatre Institute, Warsaw (PL)
Inauguration of the Baltic Route of the European Route of Historic Theatres


Genaro Galán García, Almagro (ES)
How a historic theatre turned a small town into a point of interest for the whole nation

Coffee break


Doug Buist, Globe Theatre, London (UK)
Marketing Shakespeare's Globe


Katrin Androschin, Embassy, Berlin (DE)
Branding - how to involve target groups emotionally


13:00 Buffet lunch


14:30 Round table with theatre collections (AT, DE, DK, PL, SI, UK)
          Our touring exhibition “The history of Europe – told by its theatres” 

Coffee break


Charlotte Wood, Victoria and Albert Museum, London (UK)
Engaging over a million followers: The V&A social media story


Eline Chalmet, AGB Erfgoed – MIAT,Gent (BE)
Crowd-funding as a tool for creating awareness


17:00 End of Conference

The conference languages were Polish, English, and German (with simultaneous translation).

Programme as of 11 March 2015.  



With the support of the Culture Programme of the European Union



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